Author Simon Sinek describes what he calls the Golden Circle of Communication. According to Sinek, communicating the why first is communicating from the inside out and “people don’t buy what you do, they buy WHY you do it.”
He presents this key to becoming an inspiring leader in a Ted Talk which you should listen to, it’s brilliant.
Sinek explains that your best customers and clients buy from you or hire you because they believe what you believe. He reminds us that Martin Luther King didn’t give an “I have a plan speech,” he gave an “I have a dream speech” and within that speech he talked about what he believed.
People didn’t necessarily connect with Martin Luther King the man, they connected with what he believed because it was the same thing that they believed. He believed that people should be treated equally under the law and that was his why.
The why that drives me forward is that I believe that all teens and young adults should have the opportunity to have the life of their dreams regardless of their life experience or current circumstances, and in light of the current economic situation, I believe we need to help them find alternatives to jobs.
Why do you do what you do?