Create Your Product Funnel: Building Relationships with Your Clients/Customers

A product funnel is essential for monetizing your clients and customers.  It’s a process whereby you attract people to your webpage and build relationships.  If they like and trust you, they will come back and pay for your more expensive products.

It works like this:

You create something they can get at your webpage for free, also known as a “freemium.”  You promote whatever that is on social media, on other people’s blogs, and anywhere else you can find to mention it.  People who want to get that free product come to your site, enter their name and email in your registration box and receive the free product via the autoresponder you set up as one of your business systems (we’ll get to this in a future article).

Your freemium can be a report, a checklist, a survey, a video, an audio, an ebook, you can even give away someone else’s work that you have rights to or ask them to participate in a poll.  Be creative and make it relative to your business because you are trying to create a buzz about yourself and capture people’s names and email addresses.

You may want to create a second free product as an introduction to a new product or low priced program you are preparing to release.  That could be a report, a PDF tool that relates to your new product, a teleseminar or webinar.

When you have prospects in your funnel, you need to find ways to give them more valuable content at increasingly higher prices as they go through the funnel.

Once you’ve sent them some really great content they’ll trust that you do in fact know what you’re talking about, and if you have related products that you are selling, you can make an offer to them.  If they buy… great!  Send them onto another list that is for buyers and start promoting more products that will further enhance their lives.  If they are not buyers, simply continue to offer free information and improve their lives regardless.  The ultimate goal is simply to ensure that you are enriching the lives of those people who have trusted you with their name and email address.

The first product you ask people to pay for should be a low priced item such as an ebook, an audio book, a teleseminar or webinar.  The price range should be between $10 – $50.

The second product or program you create should be within the $50 – $200 price range.  Again, it can be a webinar, teleseminar, telesummit, home study program or anything else that fits your business and addresses your customers’/clients’ issues and needs.

By this time, your community has come to trust you or they wouldn’t still be around.  The fourth level price range should be $200 – $500.  You might offer a boot camp for $347, and the fifth level might offer your one-on-one services for $500.

Get the picture?  By the way, when you offer your products and services at different price points, you are lowering the financial and emotional risk for your prospects. You are essentially making it impossible for them not to buy from you!

What’s in your  product funnel?

The Get Stuff Done Tool is still available as a free download.  Leave your name and email address in the box with the red arrow at the top-right hand side of the page and get the free download now.

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Andrea Feinberg - October 30, 2012

This is a great outline for the online marketer, Julia. I know this is a substantial series and don’t recall if it’s just for the person considering an online-only business.

For your readers who may be considering a different kind of business, they may want to look into non-internet ways being where their customers are and giving a sample: offering a teleclass, a live seminar or training class, sponsoring a local kids’ team or their uniforms, writing a relevant article or press release for the local newspaper, joining the right networking group, exhibiting at a conference, supporting a charitable event or cause, advertising a giveaway on the local college radio station; these are examples for the new business owner who’s enterprise may be more focused on face-to-face interactions and less the online world. However your sequence is perfect: give folks a no-risk way to sample your product or service and then they’ll gradually increase their willingness to risk in exchange for the reward.
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    Julia - October 30, 2012

    Thank you for those great pointers Andrea. Mostly, I am directing this book toward young people who are going to start an internet business or a business that uses the internet for marketing. I will extend this writing and include your tips for the book.

Roy A. Ackerman, Ph.D., E.A. - October 30, 2012

Ah, a funnel lets things flow. This approach is more like a vacuum, sucking things into the lair..
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    Julia - October 30, 2012

    Or like a fly trap that baits them in. You’re so funny Roy. Thanks for the giggle.

Jeanine Byers @ Start with Ten - October 30, 2012

Hi Julia! I am working on re-vamping my funnel right now at my seasonal color analysis blog. I offer a freebie, a low-cost ebook and then, color analysis. The book I am writing with this other blog, Start with Ten, will be another freebie (a primer, of sorts). But I need to add to the higher end of the tunnel without losing the seamless transition I’ve already begun. Still working through how I am going to do it and will be thinking about your pricing suggestions as I go. Thanks!!
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    Julia - October 30, 2012

    Thank you for sharing Jeanine. Keep in mind this pricing range is for relative newbies and teens and twenty-somethings that are just starting out. Once you are established, your prices should increase significantly.

    Good luck with your new product and if I can support you in anyway in your business, please let me know how.

red bottom pumps - April 3, 2013

Hi! Someone in my Facebook group shared this site with us so I came to check it out. I’m definitely loving the information. I’m book-marking and will be tweeting this to my followers! Excellent blog and superb style and design.

    Julia - April 3, 2013

    Thank you for your support. I very much appreciate your kind words.

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