Not Getting Clear – The Second Mistake in Business that Blocks Success

ClarityThe second most common mistake new solopreneurs and small business owners make is not having clarity around various aspects of their business.  Without having a clear vision of who, what, where and when regarding your business, you will most likely spend a lot of time marketing and trying to get your message out and not attracting the people you should be targeting.

It’s fairly easy to embrace the entrepreneurial spirit.  Having a clear, distinct, mapped out path is the hard part.  At times you may feel as if you are not disciplined.  More times than not, it is an uncertainty on your destination.  If you did know where you were going, you probably would know what you had to get done.  If you do not know where you are going, no road will get you there.  Ask yourself, what can I do better than anyone in the world?

Define what you want with absolute clarity – You must know what you want before you can go after it. More than just wanting a goal or ideal you must want and accept the feelings, emotions, thoughts, freedom and/or obligations that will certainly accompany your goals.  Begin to think about why you want this thing, what it will mean to you.

  • What will meeting this goal look like, feel like, and how will it change
    your life?
  • Do you know what it will take to meet this objective?
  • What are the costs?

Many times people want something but only think about the good things that will come from having attaining it.  You must be very honest about the sacrifice and hard work that will be required to attain this goal.  Without question everything worthwhile will require sacrifice.

Take the time in your business to define your goals, to create a visual of your end result, to identify your target market and more.

Brian Tracy, one of the world’s leading authorities on personal and business success says this about clarity, “Clarity – Eighty percent of success comes from being clear on who you are, what you believe in and what you don’t.”

Are you clear on what’s at the end of your road?

To learn more about The Monetize Your Passion Blueprint: Empowering Young Entrepreneurs program, email me at Julia@julianeiman.com to schedule a free call.  The webpage for this program is currently under construction.  The new coaching program is scheduled to being Tuesday, November 5, 2013 and I’m offering a substantial discount for early registration.

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Debbie - October 4, 2013

Love having you as a coach Julia.
Debbie recently posted…Day 2 of 31 learning about Goat milk soapMy Profile

    Julia - October 4, 2013

    Thank you for you kind words Debbie. I am delighted with the forward movement you have made and continue to make. You are truly a coachable client.

Nanette Levin - October 4, 2013

I think it was Brian Tracy too who talks about the rabbit’s comment to Alice when she asked which path she should take that went something like “If you don’t know where you want to go, it really doesn’t matter.” Oddly, I never used to struggle with this, I do sometimes now. Thanks for the reminder, Julia.
Nanette Levin recently posted…Small business marketing strategy secrets can get diceyMy Profile

    Julia - October 4, 2013

    It was Brian Tracey who said that. If you don’t know where you are going, there is no way to get there :-). Thank you for leaving your comment.

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