What Kind of Business Do I Want?

 

Once you have decided that you are willing to do whatever it takes to build a business, you need to decide what kind of business you want.  Here are more questions to consider:

•Will you offer training, mow lawns, have a pool service, sell a product, write books, manufacture something?  What about a making cupcakes or salad dressing?  Running errands for your neighbors, handling their recycling?

•Will you require a storefront, an office, a warehouse or will you work online and have an internet business?

•Will you work alone or have employees?

There are three main forms of business:

Internet:   This is a business where your office is literally in your computer.  There are many things you do as a business on the internet.  You can sell products on Ebay or Etsy, you can sell your art or things you produce from your hobby, you can earn money blogging if you can writer, you can build a coaching or training business, be a virtual assistant, be a graphic designer, sell your books or recipes or even food items that come from you kitchen.

The thing to remember is that this takes time.  The average business takes two years to build on the internet from start up to beginning to earn money.  It is very unusual for someone to hit it big and make a ton of money right away.  Most of those stories are not true.

Also, having an internet business is not easy.  You are working alone a lot of the time, you have to be a self-starter, motivate yourself and have a lot of patience.

The benefits are that you can work on your schedule, you are your own boss, you can be really creative.  However, even these benefits have a down side.  Working alone can make you feel isolated, you aren’t accountable to anyone and unless you seek them out and ask for assistance, there is no one to help you and you might have to pay for whatever help you need.  There is also a large learning curve where new systems, social media sites and other things are a part of your business.

This is a business option you need to give a lot of thought to and brainstorm some options for working around these downsides and moving forward.

Service:  A service business would include mowing lawns, pet or housesitting, running errands, home care provider, pool service, house/office cleaner and any kind of construction or contractor business, even a lunch business run from a catering truck.  You must be aware of the sort of knowledge and skills that you need, what kind of equipment/tools will you need, and whether or not you need a more formal education and a certificate of license.  This will require some research on your part.

Brick and Mortar:  Within this category are retail stores, restaurants, and manufacturing.  Brick and mortar literally describes a business at some physical location.

There will be some cross overs within the categories, for example, if you have a construction business, you will likely have a physical location where you park your truck, store your tools and have a showroom to engage with clients.

Another option for business is to own a franchise.  This can be expensive because you have to pay the parent company for the franchise license.  Some businesses that are franchises include fast food businesses and service businesses like Molly Maids.  You have to sign a contract with the parent company, they will provide some training about the business and you need to agree to operate within their guidelines and maintain the level of quality they demand.  Owning a franchise isn’t for everyone and there is no guarantee of success even though the parent is a well-known business.  And it can be very expensive and require a loan and lines of credit.  Do you have a relationship with a bank?

So, as you can see, there are many questions to consider each step of the way to building an entrepreneurial business.  Are you still committed to doing what it takes to build your business.

Still haven’t requested the Get Stuff Done Tool?  What are waiting for, it’s free.  Just enter your name and email in the sign in box on the top right side of the page and get started organizing your business today.

About the Author

Amy Putkonen - October 17, 2012

Hi Julia,

Great article. I like that you did not sugar coat Internet business. People definitely need to think seriously about that model if they are going to do it. I spent years on it and it did not work out. I don’t regret it and I learned a lot, but it was a lot of time over several years.
Amy Putkonen recently posted…The Ever-Present Human ConditionMy Profile

    Julia - October 17, 2012

    Thank you for sharing your experience Amy. There isn’t much that’s easy about an internet business really except maybe for the commute to work. I’ve been building my business for the past two years and it’s mostly been a large learning curve and trail and error. Everyone says Word Press is easy; it hasn’t been easy for me. I’m just now feeling comfortable with changing the appearance, I’ve learned more about formatting, etc. Other sites are easier but aren’t full service like Word Press.

    After two years I’m finally in the position to hire a virtual assistant for some of my projects. She’s an amazing asset and I would still be on the drawing board with the books and sales platform without her help. She’s also tweaked the website to make it better.

    My business is heading toward the tipping point and I’ll be earning more money within months. I love this feeling, the anticipation of knowing that the signs all say I’m on the right path. Of course, I have had amazing mentors and coaches to help me along the way and I could not have come this far without them.

    I believe that starting an internet business is great for teens because of the time it takes to overcome the hurdles and the difficulties involved. They have the time and many of them are already familiar with social media. And now they have a great program and mentors to help them along the way.

Peggy Lee Hanson - October 17, 2012

Good synopsis, Julia. And a great question to ask for those who are thinking about a business …. what kind do I want? Well, one that is profitable, where I have tons of fun in, and one where my clients can be the best they can be.

    Julia - October 17, 2012

    I love your answer Peggy. That’s the kind of business I want too. My business is a cross over really. I’m exclusively on the internet now, however, as the program, Monetize Your Passion: Empowering Young Entrepreneurs is launched, I’ll have to be out in the community and do onsite trainings and networking and hopefully get the book into retail stores. So I’m branching out but the bulk of my business will always be on the internet.

christin - October 17, 2012

Interesting article. There are so many opportunities out there, it is sometimes hard to choose! Christin, UBC

    Julia - October 17, 2012

    Nice to meet you Christin. I’m glad you found the article to be interesting. It can be hard to decide, especially for young people who have almost no experience with working. They have no idea what’s involved in starting a business. It’s a lot of work, regardless of which type of business you choose.

Lisa - October 17, 2012

I joke with people that it only took me 15 years to become an overnight success. Heehee! I’m not really a success as much as I’d like to be, but I know I’m on the right path with my internet-based biz. It does take time. I laugh at things that talk about making 6 figures overnight or getting 100,000 Twitter followers, crazy and inaccurate claims like that 🙂
Lisa recently posted…What’s Your Idea of Positive Rebellion?My Profile

    Julia - October 17, 2012

    You are so right Lisa. Thank you for adding to the conversation. My business coach recently had a client who made $100,000 in 30 days. She did, really but it’s also misleading because she spent the previous 10 or so years laying the foundation and working her business. She was on the verge of having her electricity turned off when the coach suggested a program she would put together for clients. She took his advice and sold the program out in a few days. Without already having a working relationship with these people though and having already built trust, it would not have worked.

    I never believe those claims of quick riches. It is possible to make a ton of money on the internet, but it does not happen overnight.

Benecia Ponder - October 17, 2012

Great article! So many of my clients come to me because they are stuck and unable to grow their businesses. When we get down to the root of the problem, it is often because they don’t really know what they want in business.

    Julia - October 17, 2012

    How true is that Benecia. I stumbled around for a while trying to decide what I really wanted too. I hired a coach finally and found clarity and now there’s no stopping me.

Tracey - October 17, 2012

Like the down to earth approach Julia!
Tracey recently posted…Learn Reiki Healing for Body, Mind and SpiritMy Profile

    Julia - October 18, 2012

    Thank you Tracey. I think it’s important to be honest and not make any of this seem like a piece of cake. This series is about empowering youth and you can’t be empowered without being real.

Jan - October 18, 2012

Julia, I loved that you stated that an Internet business isn’t easy! There’s so many false claims out there, and there’s no such thing as an overnight success – people who are succesful work for it. There are no “secrets”, no push button cash machines…
The great thing, as you mentioned in a comment above, is many younger people are so comfortable with the web it’s possibly the easiest to type of business for them. The challenge is to focus that skill into business rather than chatting with friends!
Jan recently posted…Penguined? Google Launch Disavow Links ToolMy Profile

    Julia - October 18, 2012

    Thank you for your comment Jan. I really want to keep it real for the young people who are thinking about starting a business. An internet business does seem like the best fit because many of our youth already have experience with the technology required. I had a much larger learning curve when I started. And yes, the temptation to play on social media as opposed to conducting business will be something they might struggle with.

Comments are closed