Where to Begin with Social Networking

Online-Presence-ManagementIf you are new to business, or are just getting started using social media to grow your list of leads, this chart may be of interest to you.  Some business owners feel they have to start out using every social networking platform out there.  I think that is a mistake.  My advice would be to start with one or two that actually apply to your business.

Once you are comfortable using those, then you should consider expanding to other networks.  The chart includes email and blogging as social networking platforms.

How do you know which ones fit your business?  There are tips on this chart that may help you make that decision.

If you are a travel agent or have retail products to sell, I would recommend using Facebook and Pinterest which isn’t represented on this chart.  Pinterest is currently the third most popular social networking site because they feature photos and don’t we all love to look at pictures.  Your photos and therefore your business name and contact information will have a lot of views.

If you want to connect with peers and professional people, then LinkedIn should be the first on your list.  You create a profile then invite a lot of people from your address book to connect with.  Once you connect with someone, you become part of their network and so your contacts have grown exponentially.

I am on Twitter however, I can take it or leave it.  I don’t like all the time it takes to shorten what I want to say.  To me, Twitter is time consuming and I don’t enjoy it anymore.

I prefer Facebook as my priority social media tool.  It offers many possibilities and you can have a lot of pages, groups and connect with a tremendous amount of people and share photos, graphics and videos, inspirational quotes, original content and so much more.

Take a look at this chart and see what might apply to your business and tell us what social media networks do you use and why.


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About the Author

Roy A. Ackerman, Ph.D., E.A. - October 16, 2013

Great list, Julia…
I would just have added YouTube, for those who want to share videos and even for those with expertise to share. (There are others, smaller, more specialized, that folks with specific niches should examine, too.)
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    Julia - October 16, 2013

    How could I forget YouTube, duh! Thank you for the reminder Roy, I appreciate that. YouTube is great for sharing your own videos or finding videos to write blog posts about. 🙂

Carolina HeartStrings - October 16, 2013

Very helpful. I like Roy’s point too. I find myself using YouTube more and more to search out product info.

    Julia - October 16, 2013

    Hi Carolina, thank you for stopping by and leaving your comment. I do know about YouTube and th
    at’s what I get for writing blogs late at night. There are others as Roy mentioned but I think for most people, the ones I mentioned plus YouTube are the main sites for beginners.

Cindy - October 16, 2013

This is very helpful for those just starting out. Great post! Cindy, visiting from the Ultimate Blog Challenge on FB.
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    Julia - October 16, 2013

    Nice to meet you Cindy, thank you for stopping by. This is information I could have used when I was just starting out. It is by no means complete, but including YouTube, these are the basic starting points for successful network marketing.

Amy - October 16, 2013

This is so helpful. What an awesome chart, Julia!
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    Julia - October 16, 2013

    Thank you Amy. As was previously pointed out, some platforms are missing but you know I work mostly with young people and beginners so I was looking for something very simple. I appreciate you stopping by and adding to the conversation.

Tandy Elisala - October 17, 2013

Very nice visual reflection of social media 101. Great for new businesses. I agree about the uTube comments.
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    Julia - October 17, 2013

    Thank you stopping by and leaving your comment Tandy. There are so many social networking sites that it’s often for someone new to internet marketing to choose the right one. I probably should do a follow up talking about some of the others.

Nanette Levin - October 18, 2013

This is a helpful post, Julia. I like the way you set up the chart. Interestingly, I’ve been finding Google+ to be an interesting and useful tool. There’s a lot you can do there that can’t be done on some of the other sites. I resisted initially but have found engaging in niche groups helps a lot here (which is something I also discovered to be critical in making Linked In work for me). I’m with you on Twitter. I just don’t get it :-).
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    Julia - October 18, 2013

    Thank you for adding to the conversation Nanette. I know people who use Google Hangouts and Google+ and they love it. I like Google Hangouts, but it does have a learning curve and the broadcast is really inconsistent. I prefer Skype at the moment. I don’t use Google+ although I am signed up. It’s all just too much and I’m working my way onto other sites slowly. Twitter was great at the beginning but I think I’m tweeted out. And I don’t like their 2000 limit because I have to unfollow people in order to follow new people. What’s the point in that?

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